Wednesday, 20 April 2016

Representation

Representation


  • Representation in the media is how a person is branded to give them symbolic power.
  • Everyone in the media is a representation of reality. How they are branded and created by producers is a technique used to sell an artist as a brand and appeal to a specific person in society.
  • A way in which a celebrity is portrayed is through symbolism and signs which are read by the audience to portray a certain aspect of a person’s life.
  • Representation is a two-way process: producers position a brand in relation to reality and audiences assess a text on its relationship to reality.
  • The concept of representation began in the 1960s, new socialist movements were make such as feminist and civil rights movements. During this time the concept of a teenager was created.
  • Many social groups were downgraded due to misrepresentation in the media and other institutes.
  • Research by Busby: ‘Sex Role Research in the Media’ was feminist research and highlighted misrepresentation in the media.
  • There was the question whether the media is fairly representing social groups in reality.
  • The audience don’t have to follow the symbols the brand made, but may follow certain aspects of it.
  • The Theory of Practice, Bourdieu. The relationship between knowing and doing, interpreting and using.

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