A2 Media: research

Showing posts with label research. Show all posts

Wednesday, 27 April 2016

Codes and conventions of a music video

Codes and conventions of a music video from RamonIglesiasDiaz

Thursday, 21 April 2016

Deciding method to use

I weighed out all the advantages and disadvantages of the different ways I which I could conduct research into my target audience. I then came to the conclusion to use a questionnaire as this is a simple easy way to get honest feedback. I will be handing the questionnaire out to Year 7-Year 13 students at my School as well as some teenage friends who go to different schools.

Wednesday, 20 April 2016

180 degree rule

Types of music video narrative

Narrative

A narrative music video is organised in a way which tells a story. A romance is the most common story-line in music videos. In a music video the narrative is usually simple and usually told without any dialogue as the music is playing simultaneously. Usually the music video relates to the lyrics in the song as it adds a visual element which can help explain the lyrics. An example of this is A-HA take on me, this follows a narrative using a unique animation technique that was revolutionary at the time.

Types of music video abstract

Abstract Music Videos
An abstract music video, unlike a narrative music video has no real connection to the lyrics and in many cases is quite artistic and distinctive. This allows the music video to be memorable and impressive to the audience. An example is Gary Jules’ cover of ‘Mad World’ which has children holding hands to make pictures from a bird’s eye view shot. It also has aspects of a performance video, but the main focus of attention is on the more abstract aspects. The video also relates largely to the song's lyrics, singing often about school and children which relates to the setting. But on the other hand the songs main meaning is of conformity and the tediousness of life, which is parly seen through the dull colour-scheme but is also contradicted due to the originality of the video. The music video is quite memorable due to its simplicity and originality. I think that an abstract video would be suitable my chosen genre(electronic) music video as its purpose is to stand out and be original, much like many indie bands which purposely stray from the ‘norm’.

Types of music videos performance

Performance Music Video

A performance music video is a band or artist who performs the music video while lip-syncing to the recording song above. This is the most common kind of music video as it allows artists to advertise themselves as a brand and the audience to familiarize themselves with them. A performance video can be used by all genres of music as all artists wish to promote themselves through their self image. An example of this is

Types of music video Hybrid video

Hybrid Music
Video A Hybrid music video is a combination of aspects from the other three video types, these are narrative, abstract, performance This is extremely common in most music videos as many artists like to both tell a story and promote themselves at the same time. Having a hybrid video allows the audience to connect with both the band’s image and also the lyrics. An example of this is Blur’s song ‘Coffee and TV’ has aspects of all three genres. I would like to make a hybrid video as it would allow the video to be more interesting and memorable as it has aspects which would appeal to everyone.

Representation

Representation in the media is how a person is branded to give them symbolic power.

Everyone in the media is a representation of reality. How they are branded and created by producers is a technique used to sell an artist as a brand and appeal to a specific person in society.

A way in which a celebrity is portrayed is through symbolism and signs which are read by the audience to portray a certain aspect of a person’s life.

Representation is a two-way process: producers position a brand in relation to reality and audiences assess a text on its relationship to reality.

The concept of representation began in the 1960s, new socialist movements were make such as feminist and civil rights movements. During this time the concept of a teenager was created.

Many social groups were downgraded due to misrepresentation in the media and other institutes.

Research by Busby: ‘Sex Role Research in the Media’ was feminist research and highlighted misrepresentation in the media.

There was the question whether the media is fairly representing social groups in reality.

The audience don’t have to follow the symbols the brand made, but may follow certain aspects of it.

The Theory of Practice, Bourdieu. The relationship between knowing and doing, interpreting and using.

Chosen Genre and background information

For my chosen genre I have chosen Electronic music, this is because it encompass a wide range of different genres, with use of guitars, rap vocals, and several other cross overs it is one of the most diverse genres in use today, artists such as the prodigy, beck, Beastie boys, daft punk have shown how electronic music can range from almost all aspects of other genres whilst still being electronic music.

Electronic music,

any music involving electronic processing, such as recording and editing on tape, and whose reproduction involves the use of loudspeakers. Any music produced or modified by electrical, electromagnetically, or electronic means can be called electronic music. Historically, electronic music is one aspect of the larger development of 20th-century music strongly characterized by a search for new technical resources and modes of expression.Electronic music is represented not only by a wide variety of 20th-century works, and not only by serious concert pieces, but also by a substantial literature of theatre, film, and television scores and by multimedia works that use all types of audiovisual techniques. Perhaps the most important development in electronic music is the use of digital computers. The kinds of computers employed range from large mainframe, general-purpose machines to special-purpose digital circuits expressly designed for musical uses.

Tuesday, 19 April 2016

Beastie Boys - Intergalactic ( Use of gopro and favorite music video)

Beck - Sexx Laws ( one of my favorite music videos/ inspiration)

Daft Punk - Da Funk ( One of my favorite music video)

Saturday, 16 April 2016

Album covers with babies or young children

As I was deciding to make my album cover of a child drawn on a wall I researched several existing albums that also depicted infancy on a album cover. I withered down the vast number of results and chose only to use albums of which I was a fan of and had listened to. The majority of these albums use infancy to depict serious issues that are faced by grown ups and mankind as a whole. The illmatic album by Nas shows a picture of the rapper in a backdrop of the project that he grew up in. This shows where the album is coming from and the issues that he is facing whilst growing up in a poverty stricken neighborhood. The album tackles what he was going through at this moment in his life and how his environment has shaped him from infancy. The topics he talks about are gang violence, drug selling/abuse in the ghetto and New York city as a whole from his perspective. Without listening to the album you can gather the topics just from the picture, that is what i want my album cover to achieve.

The U2 album takes the pictures from another album titled WAR but I chose to put the greatest hits album cover as it conveys the image more clearly, as the other album requires a different album cover to feel the whole message. It depicts a small boy with a army hat on this is to show the violence in Ireland at the time with rebels groups such as the IRA and the brutality of the death, effectively calling Ireland a war-zone at the time with child soldiers as groups such as the Fenian's and IRA would recruit very young member's and would often die at very young ages. This again illustrates U2s point very clearly in a single image.

The Nirvana album, nevermind shows a baby floating in a vast pool of water trying to grasp a dollar bill. This shows how Nirvana feel that is what we are born to do, is to chase and acquire money. Again this shows the topics and themes of the album with one straight picture. I feel all these albums depict the themes clearly, some more so than others and this is ultimately what makes a good album cover to show the artists intent in just a single picture and is what I will try to emulate in my album cover that also features a small child.